As an entrepreneur or freelancer, the work is never truly “done” - there’s always room for improvement. Sometimes, the urgency comes from needing to cover your immediate living expenses. Other times, it’s about strategic planning or ensuring you don’t stagnate and fall behind your competitors. In either case, the key challenge lies in pinpointing the most critical aspect of your business to address and identifying the right actions to take. In this session, Ruth Cremer shares her expertise, drawn from mentoring over a thousand startups, to help you uncover quick tools and calculations that are easy to apply but can make a massive difference. Whether you're trying to boost revenue, fine-tune your strategy, or optimize your marketing, Ruth’s actionable tips will empower you to make smarter business decisions with confidence.

Ruth Cremer is an entrepreneur, author, and seasoned business mentor with years of experience helping almost 2,000 startups master their business numbers. Combining her mathematical expertise (holding a master’s in mathematics) with her deep understanding of entrepreneurial challenges, Ruth founded Entrepreneurial Education to guide entrepreneurs through the complexities of financial strategy. She serves as the expert consultant for the German edition of the popular TV show Shark Tank/Dragons’ Den (Die Höhle der Löwen) and authored the show’s accompanying book, which became an Amazon bestseller across three categories. Ruth’s mission is to simplify the daunting task of financial management for entrepreneurs and help them unlock their full potential.