Building a profitable community business is more than just gathering people - it’s about creating value that people are eager to invest in. In this session, Marcel Wijermars will share his proven strategies for transforming a community into a thriving business. From identifying a community's business potential to selling out your first events and creating irresistible membership offers, Marcel provides actionable steps to turn engagement into sustainable revenue. Whether you’re just starting or looking to monetize an existing group, this talk will equip you with the tools to build a profitable, purpose-driven community business.

Marcel Wijermars is a seasoned entrepreneur and the founder of the Amsterdam Founders Club, one of the fastest-growing entrepreneurial communities in Amsterdam. Through curated masterminds and exclusive networking events, the Amsterdam Founders Club helps entrepreneurs scale faster and more effectively by fostering meaningful connections. Before launching his successful community venture, Marcel co-founded Trending Jobs, a U.S.-based job search platform that served millions of users and scaled to over $2 million in annual revenue. With his experience in building scalable businesses and vibrant communities, Marcel is passionate about helping others leverage the power of connections to achieve business success.