Jenny Song Schmidt, a seasoned industry professional who achieved 6 figures in her very first year as an entrepreneur, shares her expertise in building a standout personal brand and leveraging it for professional success. In this engaging session, she’ll unveil insights from her 2025 personal branding experiment and the systems she’s implemented to grow and scale effectively. Jenny will dive into the power of personal branding and LinkedIn, offering actionable tips to elevate your profiles and online presence. She’ll also explore how to infuse fun into building your personal brand and maintaining a social media presence, all while creating systems that save time and effort. For those with diverse interests, Jenny will discuss how to harness "multipassion" as a superpower, connecting various passions to build a cohesive and impactful brand.

Jenny Song Schmidt, a German native and expert in influencer marketing, spent four years leading and scaling Gymondo's Influencer Marketing and Social Media teams. Under her leadership, influencer marketing became the company’s top acquisition channel. In 2021, Jenny ventured into entrepreneurship, channeling her energy into a variety of passion projects, including contemporary art, tattooing, coaching freelancers, hosting retreats, and speaking engagements. Known for her creative and strategic approach, Jenny inspires others to embrace their passions, build standout personal brands, and create systems for sustainable success. Don't miss the chance to learn from her multifaceted journey!