Xylia Buros | Aligning Your Content with Your Mission & Goals
Xylia is a writer, communications strategist, and marketing consultant specializing in the fields of art, architecture, and design. Over the course of her career, she has served as a marketing manager at top architecture firms, event planner, publicist, and magazine editor. She is currently working with innovative firms worldwide to help them hone their messaging, expand their business, and reach new audiences. A magna cum laude graduate of NYU with a degree in English Literature, she has written about art, design, and business for several magazines.
In her workshop, Xylia is going to point out to you how you can ensure that your website, resume, biography, portfolio text, and other marketing materials convey what you want them to. If you’re taking part in this workshop, please bring your own marketing materials so you can pair off and analyze each other’s content. Questions dealt with will be: Where do we want our business to go? How do we want our clients to feel when reading our web content? What do we want to inspire our website visitors to do? As a published writer and marketing consultant, Xylia can help guide people on a one-by-one basis on refreshing their content. Especially for nomads, who don’t have the luxury of seeing our clients in person very often, our written content is extremely important.